Jeff Walker is a master manipulator – here’s what he’s doing to you I’ve followed Jeff Walker’s work for a long time. I’ve watched what he’s done with Product Launch Formula for almost as long as it’s been out there. And now he’s snagged a spot at center-stage, by landing on the New York Times Best Seller list for “How-to” books, with the launch of his new book,. Count me among the readers who put him there I got the book And I’ve been devouring it! And hidden in the first chapter of the book, I found a HUGE lesson for you A lesson that is absolutely perfect for this Copy Tuesday. You see From the moment you start reading the book — or paying attention to ANY marketing that Jeff and friends are doing around the book — you’re being MANIPULATED.
And I assure you, it’s very intentional. It’s masterful. And it’s a lesson in ethical persuasion. I say ethical because I know Jeff’s Product Launch Formula is a HIGHLY effective marketing approach. And if he’s using his persuasion and manipulation skills to help you reach a goal and destination you want for yourself By buying the book and applying the lessons in it Well, there’s nothing wrong with that. If he were using the same skills to cheat you or take from you, that’d be another story. But from everything I know (I don’t know him personally, but I know at least one person who has worked closely with him) Jeff’s a stand up guy.
This is one of those lessons that can be used for good or evil — and it’s wickedly powerful. So before you read on, I simply ask that you only use what I’m about to show you for GOOD. Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr. In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers. Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers. Showing YOU how to use them and profit!
Dan Sullivan, Founder and President of The Strategic Coach, calls it extraordinarily practical and a must-read. Joe Polish and Dean Jackson of ILoveMarketing.com say “This isn’t a book as much as it is a recipe and a blueprint for changing you and your family’s financial fortune”. Former Thomas-Nelson CEO and Platform University Founder Michael Hyatt said it was more than a book – it was a license to print money. What book are they talking about?
Thinking in java 4th edition mobi. Jeff Walker’s bestseller Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams. Walker’s book has received positive reviews across the board and made Amazon.com’s Editor’s Choice List of the Best Books of 2014 – and!
It’s no-nonsense, practically-focused style highlights the step by step process that all but guarantees a perfect product launch. Every page is packed with information, tips, and advice for achieving a successful launch and building an internet-based business, and the book has thousands of happy ambassadors who have launched products using Walker’s method. It’s impossible to reduce the entirety of a book as rich as Launch down to a few sentences but here are five lessons from Jeff Walker that you can take straight to the bank. Scarcity and Time Pressure Make People Eager to Buy Sometimes we need to take a step back from asking people to buy our products to asking why people buy any products.
Jeff Walker reminds readers that two things in particular make people want to buy something: scarcity and time pressure. Scarcity is either natural or contrived, but either way the impact on the customer is exactly the same.
If there is less of something than there is demand for that product then people will be more likely to try and buy it before it disappears. Where demand is high and supply is limited not only will prices – and profits – rise, but potential customers will be transformed into buyers driven by the fear of missing out altogether from inaction.
Time pressure helps ensure the transformation from potential customer to buyer emerges, too. There’s a reason all those television commercials remind you that theirs is a “limited time offer” and warn that “you must act now or miss out”. Humans are motivated by both the attraction of the new and the fear of missing out on something through their own indecision. Savvy launchers who can harness both scarcity and time pressure to their advantage will see a pay off sales almost immediately.
Your Mailing List is Your Most Important Launch Tool For all of the attention that social media has garnered in recent years, email remains an incredibly effective – and perhaps most effective – means of selling a product and launching a new business. Your mailing list consists of names and emails and should be as long as you can make it. Friends and family should definitely be on that list, but you should extend it far beyond those by gathering the emails of potential customers. How to find those people? Try trading them something for their contact details.
Walker talks about two different strategies for garnering email addresses. First is the landing page where visitors enter their name and email address to get access to something else – an ebook, an audio download, or a video – for free. In essence, you are trading something of value to them (the ebook, download, or video) for something of value to you (their email address). Think of it as the first step in the customer/seller relationship.
Alternatively you might try using a squeeze page wherein customers are forced to enter their details in order to access the page they are trying to land on. It is not entirely different to the landing page but it is different enough to not pay off in all circumstances. For example, where the page or product that is sent the way of the customer in exchange for their contact details doesn’t perfectly match the expectations of the customer, they are likely to leave. Finally, when it comes to a mailing list, remember that open rates matter: a mailing list of 100 names where half of the emails are opened is just as effective as a 10,000 strong list where the open rate is only half of one percent. Tell a Story Launching a product is not about standing on a street corner and yelling at all passers by that yours is the best widget ever designed. Expecting someone to be attracted to your offer and to make the transition from interested onlooker to assured customer means developing a connection to that person.
Launch Jeff Walker Pdf
How do you do that? By telling an effective story.
Consider the following example pitches – which do you think it more likely to convert? “You’ve got to vote for this candidate of mine, sir.
He has been a law professor, a community organizer, a state senator, and he’s currently a US senator. He’s got a plan for the country you’re going to love – want to hear about it?” “Wait ’til you hear about this guy. His father left him as a child and he was raised by his mother and his grandparents. Pulled himself up from that rocky start to graduate from Columbia and Harvard but he never forgot his roots.
He went back to the streets of Chicago to work with the people he knew and loved, was elected to the state senate but he has a larger missions than that. Right now he’s in the US Senate but, with a little help from you, he could bring his passion for this country to the White House – want to hear more about him?” Both describe Barack Obama circa 2007 but the second is a far more effective story that focuses on the man himself, a journey, a personal struggle, and not only his resume, as the first does. Indeed, it was Obama’s storytelling that some credited with his election victory in 2008, and Obama even identified the as a failure of his in his first term in office. Don’t Neglect the Need for a Pre-prelaunch When you are getting set to launch a product it is sometimes tempting to wait for exactly the right moment to pull the trigger, hit the button, and set things on their way. This might be a mistake.
Walker suggests you instead take advantage of a pre-prelaunch, communicating with people on your list and opening opportunities for sales without explicitly or directly selling to anyone at all. This is not a ‘buy now before anyone else’ effort at time pressuring an early supporter to buy; rather, it is an essential step in Walker’s strategy for converting your list into revenue while gathering important final feedback that will allow you to tweak your final product for the most interested potential customers.
He suggests a simple email, nothing more than 80 words, with the subject line “Quick announcement and a favor”. In the email remind the people on your list that the new product is launching soon and ask them to complete a short survey (link included in the email) to help you get find feedback before it hits the market. You are not promising anyone anything, there is no sales pitch, there is no real revenue for you. However, there is great communication, the list feels privileged, and the feedback is valuable at a critical point in your launch strategy.
Walker suggests that an email like this gets achieves rates above 95%, and if even half of those can be converted into customers you’ll be on your way to a successful launch a few weeks or months later. Seed Launching It’s often said that the mightiest oak tree was once a simple, small acorn. So, too, with business. Not every launch is going to deliver a million dollar business, but a small “seed launch” can provide enough revenue to provide a foundation for a follow-up launch. Waker takes the example of Tara Marino who earned a small amount – just $3000 – from a seed launch. Based on the feedback she received from her customers at this point she decided to launch a new product: a series of teleseminars. She launched the teleseminars, then used further feedback from that launch to launch again, this time earning $12,000.
Her next launch on the back of this $12,000 brought in $90,000. The one after that brought in $190,000.
Truly, from little things big things grow – and every time it was Jeff Walker’s launch formula that Tara Marino was putting into action. Other might have considered that first $3,000 as a failure and got out of the entrepreneurship business altogether. But Marino, using Walker’s strategies, recognized that early injection of funds as a seed for future product launch. All this week DOZ is looking at the launch.
Whether it’s the role of the outside expert, tips for business owners, using social media effectively to launch in a new market, or proven launch strategies to emulate, you’ll find something for everyone this week at DOZ.
Let’s do a little word association Heinz Green Ketchup Harley Davidson Perfume Bic Underwear Huh? I’m thinking those probably aren’t the first words you would associate with these popular brands. Well, believe it or not, Heinz launched “Green Ketchup”, Harley Davidson rolled out a line of perfume and aftershave, and pen maker, Bic unveiled a line of “disposable underwear”. Maybe you purchased one of these or NOT? So, what was the fatal flaw (or deadly product launch sin) that these big brands committed? Simply put they created products that the market didn’t want.
So, the big question If brands with huge R&D budgets can fall victim to this fatal flaw, then how do we as Entrepreneurs and Information Marketers avoid creating products that our market won’t buy? It is a natural tendency as entrepreneurs to dream up creative product ideas that we THINK our market will like, but completely miss out on simply asking our audience what it wants and needs. So, how do we create and launch products that sell? It’s actually a lot simpler than you would think As some of you may know, our fearless leader, created in 2005 and literally changed the game on how businesses successfully launch products online. In this ground-breaking program, Jeff introduces a concept called “The Seed Launch”. The Seed Launch offers the perfect avenue for business owners to converse with their audience, uncover their biggest questions and needs and ultimately identify “what the market wants”.
This type of launch is ideal if you have a small list (30-100 names), no list, or a new product idea you would like to test first before actually creating it. Here are 9 quick steps to rolling out an effective “Seed Launch” 1. Send out an email to your small list or make a post in the Social Networks that sounds something like this “People have been asking me to teach “Dog Training” forever and I’ve never really even considered doing it, but I’m thinking of putting together a course. If you’re interested, let me know.
Then, you might include a link to your squeeze page to start building your “Launch List” for this future product. Create some prelaunch content in the form of a series of emails. During this prelaunch sequence, give your list an offer (Ie.
How to train your dog better). Invite your list to a series of teleseminars or webinars. Use a free service like to set up a bridge line to run your calls or use a free webinar service like.
At this point, you’ll need to decide if you’re going to charge for the calls or do it for free. Interestingly enough, when you charge money, people tend to be more compliant and actually show up for the calls or webinars. The goal here is to get at least 30-40 people on the calls so you have a critical mass. Run a survey to your participants prior to the teleseminar or webinar asking them a question like this “If you could sit down and have coffee with me to discuss “Dog Training”, what would be the top two questions you would ask me on this topic?” At this point, compile the responses (using a tool like ) and build a list of the top 10 topics they would be most interested in learning about. In fact, these questions will become the basis for your content on the calls.
Deliver your first call or webinar and plan on teaching (and answering submitted questions) for anywhere from 45-90 minutes. Send out a follow-up survey after this first call with a couple questions like this “What didn’t I cover about this topic that you would like to know more about?” “Our next call is going to be on XYZ topic what are your top questions about that?” Again, take those questions and organize them for your second call or webinar. The massive benefit of these surveys is that you are always get super valuable feedback from your market. Follow the same process for your second and third call. Offer a bonus webinar or call. It is critical to ALWAYS over deliver for your clients so if you are planning on doing three calls, then add an unannounced bonus call.
Get your call recordings transcribed by a professional. You’ll now have like 50-70+ pages of transcripts and 3-4 hours of audio/video recordings talk about a great starting point for your first product launch in this market.
Again, the two powerful benefits of a Seed Launch is that you are creating content based on what your audience is interested in and you’re gaining valuable experience in learning how to teach this material. Whenever you enter a new market with no product or no list, the “Seed Launch” can be your greatest ally and a repeatable process that positions you to build a fantastic product that your market wants. The Jeff Walker Team.
Launch will build your business—fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction. Think about it—what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you cou Launch will build your business—fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction.
Think about it—what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all but eliminated your competition? And you could do all that no matter how humble your business or budget? Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success.
But the success-train was just getting started—once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.
Launch is the treasure map into that world—an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches. Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you’re still in the planning phase—this is how you start fast. This formula is how you engineer massive success. Now the question is this—are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life? Hype or Real?
If you’re hoping to become an instant millionaire, you’re in for a rude awakening. You’re not going to become rich just by reading this book. The Proof is in the Pudding Okay, the book title tantalized and teased.so I bought Launch a few days before its release. Jeff Walker had already turned on his Internet marketing machinery long before the book was on the shelf. It started to drive sales using the methods he teaches.
The fact that it climbed to the #1 spot in The NY Times Bestse Hype or Real? If you’re hoping to become an instant millionaire, you’re in for a rude awakening. You’re not going to become rich just by reading this book. The Proof is in the Pudding Okay, the book title tantalized and teased.so I bought Launch a few days before its release. Jeff Walker had already turned on his Internet marketing machinery long before the book was on the shelf. It started to drive sales using the methods he teaches.
The fact that it climbed to the #1 spot in The NY Times Bestselling List within the first couple of weeks did not surprise me. What did I learn? For starters, there’s no shortcut to success. You have to work smart and work hard to succeed. Jeff Walker shows you how to promote your product, but you still have to get down in the trenches. And speaking of product, you need one to sell one—he’ll even give you ideas for that.
I have to admit that I found it incredible what some people selland the same goes for what some people buy. The book entertains while you learn—success stories that keep you turning the pages. Jeff Walker’s methods are credible and doable if you are serious about starting an Internet business.
After reading the book and watching him speak a few times on video, I believe him. He’s not the sleazy salesman or marketer who turns you off with his pitch. Conclusion Does the book give you the license to print money? Go do the work and learn some marketing tricks along the way to promote your product or service. There’s no reason why you can’t have fun doing it. Read Launch, and get some actionable ideas. The book contains good instructions to online marketing in a mix of stories, theory and concrete examples.
My key takeaways: - E-mail list is your biggest asset. Focus on list-building!
- Get a rid of 'hope marketing' or just hoping that your product sells. Your market is conversation. Open a dialogue with your potential customers and learn from them. Product launch is about creating value to your customers. Always exceed your customers' expectations.
Product launch is actually sequence of messa The book contains good instructions to online marketing in a mix of stories, theory and concrete examples. My key takeaways: - E-mail list is your biggest asset. Focus on list-building!
- Get a rid of 'hope marketing' or just hoping that your product sells. Your market is conversation.
Open a dialogue with your potential customers and learn from them. Product launch is about creating value to your customers. Always exceed your customers' expectations.
Product launch is actually sequence of messages instead of single message. Product launch contains multiple phases: prepre-launch, pre-launch, the launch, post-launch. You need to tell a story. Stories are memorable. Use mental triggers. Define your avatar, create opt-in ethical bribe and use squeeze page. Use sideways sales letter instead of sales letter.
Don't worry about giving away too much good stuff on pre-launch (reciprocity). Sell them: Opportunity - Transform - Ownership experience - Be a living person and avoid corporate talk There are similarities to Lean Startup methodology. I'm torn on how I want to rate this book, so I'm holding off on the rating for now. On the one hand, the book comes off as super-smarmy.
Jeff Walker Product Launch Blueprint
And also like he's using it as a book-long pitch to go sign up for his (multi-thousand dollar?) Product Launch Formula course. On the other hand, he really does have examples as checklists for how to have a launch in there. Back to the first hand, I'd probably have stopped reading this and called it 'trashy used-car-salesman stuff' if I hadn't heard the author int I'm torn on how I want to rate this book, so I'm holding off on the rating for now. On the one hand, the book comes off as super-smarmy.
And also like he's using it as a book-long pitch to go sign up for his (multi-thousand dollar?) Product Launch Formula course. On the other hand, he really does have examples as checklists for how to have a launch in there. Back to the first hand, I'd probably have stopped reading this and called it 'trashy used-car-salesman stuff' if I hadn't heard the author interviewed on the Online Marketing Made Easy podcast.
On that podcast he told two of the exact same stories/case-studies as are in this book. On the podcast, they sounded interesting, exciting, and like something I'd want to know more about.
In the book, they sounded like unrealistic salesy stuff. So, I'm willing to believe the guy just writes like an unscrupulous smarm-monster. He's the first to admit (in that podcast) that he's not good at writing, which is why he prefers videos. (But maybe his editor or a ghost writer could have helped with the tone?) In order to decide if this is a great book smothered by unfortunate writing, or just a piece of grrr, I'm doing an experiment. I have a modest product launch coming up in October, and I'm going to use his system (with all the checklists in the book) to run it. If I do better, then I'm going to give this book 4 stars for content. If I do the same, I'm giving it 2.
If I do worse than the last time I launched (e.g., losing mailing list subscribers), then he gets a 1 star. Sounds like a fair experiment to me! UPDATED: two stars. I was so hopeful this method, at least as laid out in the book, would be successful. The subtitle of this book should be: 'I built a business teaching people how to build businesses while I was learning to build a business teaching people stock trading, which I knew nothing about.'
Run-on sentence for absurdity. Now, I know the stuff Mr Walker talks about works. He has created a solid formula if you're launching products online. But this book is more sales letter than content. It's a lot of fluff.
A lot of 'this is what I'm going to teach you' and not enough actual teaching. It bo The subtitle of this book should be: 'I built a business teaching people how to build businesses while I was learning to build a business teaching people stock trading, which I knew nothing about.' Run-on sentence for absurdity. Now, I know the stuff Mr Walker talks about works.
He has created a solid formula if you're launching products online. But this book is more sales letter than content. It's a lot of fluff.
A lot of 'this is what I'm going to teach you' and not enough actual teaching. It boils down to this: Launch by Jeff Walker is a not-so-sly way to get you into his expensive coaching, which he mentions often. Mr Walker built his first big business - the business the tactics in Launch are based on - teaching people stock trading. He was making so little money trading stocks at the time that he couldn't afford web hosting. Direct quote from the book: 'In fact, back then I couldn't even afford to buy a domain name or web site hosting, so my site was hosted on a free server.' He mentions how poor he was when starting this 'how to make money in the stock market' business quite a few times, with pride. He didn't go so far as to say, 'I never traded stocks in my life before teaching people how to trade stocks,' but it was implied.
(Lack of) Ethics are strong on this one. I feel like this book could have been about 20% of it's current length. The Product Launch Formula is fairly straight forward. It's a combination of email list building, good old fashioned direct-mail style copy writing, and a little bit about the psychology of how people surf the web. I'm not at all an expert at internet marketing, that's why I wanted to read the book.
But I'll say that the nuts and bolts, as presented, rang true. There weren't any brilliant insights, but I didn't feel like cal I feel like this book could have been about 20% of it's current length. The Product Launch Formula is fairly straight forward. It's a combination of email list building, good old fashioned direct-mail style copy writing, and a little bit about the psychology of how people surf the web. I'm not at all an expert at internet marketing, that's why I wanted to read the book. But I'll say that the nuts and bolts, as presented, rang true.
There weren't any brilliant insights, but I didn't feel like calling 'B.S.' On it either. The rest of the book seems to be half filled with stories of people making gazillions of dollars using his formula and half filled with Jeff Walker telling you over and over that the Product Launch Formula is not a 'get rich quick' scheme.
The book has its merits. It will help you think about how you should launch your internet business. But I felt like I could have condensed the meat of this book into about a dozen power point slides. This book was recommended to me by one of my 'authorpreneur' friends, in the context of making a business as a writer. It's not half-bad. All of the tactics in the book resonated with me, from building an e-mail list, to giving away lots of free value, through the pre-pre-launch, pre-launch and launch processes. I will definitely be trying some of these techniques for my next book launch.
My only concern is that the book comes across as quite 'over-the-top', particularly in the case studies and an This book was recommended to me by one of my 'authorpreneur' friends, in the context of making a business as a writer. It's not half-bad. All of the tactics in the book resonated with me, from building an e-mail list, to giving away lots of free value, through the pre-pre-launch, pre-launch and launch processes. I will definitely be trying some of these techniques for my next book launch.
My only concern is that the book comes across as quite 'over-the-top', particularly in the case studies and anecdotes, where people achieved millions of dollars in sales over a period of a few days, yada yada yada. Granted, the author does make a point of continually reminding people that you can't expect those kinds of results with your first launch, but it still feels very 'evangelical'. I mentioned a while back, when I reviewed, that although I am a Christian, I seldom read Christian books. Well, it's kind of the same reason that I seldom read business and marketing books. Still, the Product Launch Formula seems quite sound, and I think it's definitely the way we'll all be doing product and business launches in the 21st century.
Good work by Jeff. There is always value in hearing from someone who has done it. Many of the elements of Jeff's model make tons of sense and will provide desired results. I like the fact that he is realistic about the key elements to business success e.g.
Having a great product. You cannot but respect that he is not trying to lure you into thinking that everyone and every product will be a hit. With the increasing use of the internet to drive product success, it may be useful to add another lay Good work by Jeff. There is always value in hearing from someone who has done it. Many of the elements of Jeff's model make tons of sense and will provide desired results. I like the fact that he is realistic about the key elements to business success e.g.
Having a great product. You cannot but respect that he is not trying to lure you into thinking that everyone and every product will be a hit. With the increasing use of the internet to drive product success, it may be useful to add another layer of realism to the model, that of teasers (from the client side). Those are people who will take initial steps but never go further and I think with the fact that so many people are doing as Jeff is (internet launches and list building), the effectiveness of the model is likely to diminish with time. No doubt more refinement will be required to combat the spam tolerance levels as well as the saturation that comes from more people seeking to exploit their lists. Overall, a lot of great ideas, and anyone who reads the book will find enough value to drive their good product to reasonable success.
I am glad that I read this book. It reads mildly like an infomercial at times, especially at the beginning. But don't let that put you off. (That sort of thing is generally a big turnoff for me, but I found it tolerable, with some skipping.) What's contained inside is still extremely useful, and can be adapted to a number of different purposes, with some imagination.
If you're launching a product or business (or both), this book may give you many useful ideas, even if you don't follow what he la I am glad that I read this book. It reads mildly like an infomercial at times, especially at the beginning. But don't let that put you off.
(That sort of thing is generally a big turnoff for me, but I found it tolerable, with some skipping.) What's contained inside is still extremely useful, and can be adapted to a number of different purposes, with some imagination. If you're launching a product or business (or both), this book may give you many useful ideas, even if you don't follow what he lays out in every detail. Note that, especially if you aren't marketing exactly the type of product he's primarily writing for (selling information over the internet, such as in the form of video classes), you'll really want to keep your thinking cap on as you read, brainstorm and take notes.
This isn't information you can absorb passively and then apply-you'll have to keep thinking on how this can be adapted for your particular situation. This is my favorite 'how to' book since The Four Hour Work Week. To be honest there is two reasons for this, one - it is a subject that I am not familiar with already and and two instead of telling you to do something it tells you how to do it. I am a big fan of actionable steps. The book outlines how to take an idea or invention and licence that idea to a company capable of developing and producing it without expensive patients. The only downside of this book is that it is American-sentric and di This is my favorite 'how to' book since The Four Hour Work Week. To be honest there is two reasons for this, one - it is a subject that I am not familiar with already and and two instead of telling you to do something it tells you how to do it.
I am a big fan of actionable steps. The book outlines how to take an idea or invention and licence that idea to a company capable of developing and producing it without expensive patients. The only downside of this book is that it is American-sentric and differing laws in other countries may negate the technique. I know quite a few people who have successfully implemented Jeff Walker's Product Launch Formula, so I was looking forward to understanding the secrets behind the process.
I think the book lays the PLF process out clearly enough that you could put it into place with just this knowledge. However, you will need some understanding of technology and general marketing principles. There's also a lot of solid advice on entrepreneurship and creating a life you love. Good balance between specifics and ge I know quite a few people who have successfully implemented Jeff Walker's Product Launch Formula, so I was looking forward to understanding the secrets behind the process. I think the book lays the PLF process out clearly enough that you could put it into place with just this knowledge.
However, you will need some understanding of technology and general marketing principles. There's also a lot of solid advice on entrepreneurship and creating a life you love. Good balance between specifics and general advice.
The book was good but it didn't meet my expectations, not for the price I paid anyway. First, the entire book had too much story-telling. Don't get me wrong, case studies are important and motivate you, but I don't want to read every case study in detail in every chapter. Also, I'm not interested to hear all the time how many people became millionaires. It's great that the formula brought so much success to people, but the reason I buy this book is not to read about them but for someone to tel The book was good but it didn't meet my expectations, not for the price I paid anyway. First, the entire book had too much story-telling.
Don't get me wrong, case studies are important and motivate you, but I don't want to read every case study in detail in every chapter. Also, I'm not interested to hear all the time how many people became millionaires. It's great that the formula brought so much success to people, but the reason I buy this book is not to read about them but for someone to tell me how I should do it. I missed the charts, the bullet points, the graphics.
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Everything that should be included in a non-fiction book to an extend (I found a summary of the book on google I understood better than the book itself because the whole story-telling of other people's success distracted me from the main topic). Second, Jeff repeats all the time that you should ask questions in your emails so people get caught up in a conversation with you, but e.g.
For my business (I'm a romance author) it's not that easy. I'm not solving problems with my products, I'm not selling things people need. I'm selling stories I create myself, not the readers (no matter how much I include them in the writing process). I can ask them what they like or didn't like after a launch, or about other books/authors, but it won't have an impact on the stories I sell (and even if it does, I couldn't change it anymore during the launch).
Also, coaching & trainings always provide good income but not everyone is interested in doing this. Anyway, I learned a few things from the book so it was definitely helpful, but it's too general to use it for every business and every person there is in the world. Fascinating blueprint for how to use internet product launches to expand your business and garner new customers. Clear writing and and the focus on ethical behaviour and providing value to customers gave this book much more substance and credibility than other books in this genre, as did the fact that the author, Jeff Walker, was a pioneer of these techniques.
The author is generous and specific with his information. I know someone who has used the system outlined in this book to build a very su Fascinating blueprint for how to use internet product launches to expand your business and garner new customers. Clear writing and and the focus on ethical behaviour and providing value to customers gave this book much more substance and credibility than other books in this genre, as did the fact that the author, Jeff Walker, was a pioneer of these techniques. The author is generous and specific with his information. I know someone who has used the system outlined in this book to build a very successful online business.
If you’re into giving out your email address for everything that looks appealing or helpful like I am then you can blame Jeff Walker. He’s the internet marketing professor to the masses. His system has fueled over $400 million in on-line purchases. He’s made over $20 Million from selling the system.
Is the system a scam? Does he make promises that he can’t deliver on? Here’s the good and the bad of Jeff Walker’s Product Launch Formula. Jeff simplifies internet marketing Jeff created a system that connects consumers who need help with marketers who can help them. In order to build trust with consumers marketers give potential buyers three free videos that peak the consumer’s interest and should stand alone in adding value. They’re not supposed to be a bait and switch but some use them that way.
Some abuse Jeff’s system and offer three videos that offer very little actual value. The three videos combined with very specific email follow up makes up the majority of the system.
It’s doable if you’re willing to learn it. 2. Jeff understands human behavior Remember when we used to click on banner ads? Jeff Walker has created a system that works because he understands human behavior. Good for him. Every purchase is based on trust. The videos build trust with the consumer and Jeff knows that.
He also knows that we need to be reminded to buy so that’s where the emails come in. Consumers respond to scarcity so he teaches people how to make digital assets scarce to drive up demand. Some consider that manipulation but if what you’re selling really does help people then anything you can do to encourage them to buy is a good thing. Tweet “Jeff Walker has created a system that works because he understands human behavior. Good for him.” 3. The cost of Jeff’s formula is around $2,000 Yes, that’s good news. $2,000 is a lot of money but if you pay $2,000 to learn how to make $20,000 then that’s a good deal.
We don’t hesitate to send our kids to college for $80,000 but we think a marketer is scamming people because they charge $2,000 for a set of videos. I think Jeff’s course is priced appropriately if (and it’s a big if) you’ve got expertise, an audience, a team to help you execute the launch, and a great product. The Bad News: 1. Jeff’s system is saturating the market Consumers are going to stop opting in to these videos. Even if they trust the teacher and the content is helpful consumers are going to grow weary of this product funnel. I don’t blame Jeff for that.
That’s like complaining that Apple is selling too many iPhones. That’s their job. People believe Jeff’s system is all they need to succeed Even Jeff Walker doesn’t believe his system is all you need to succeed. It’s a way to monetize a lot of hard work.
He’s said himself that the key to success is hard work and patience. In his words, “I think a big part of it is the ability to delay gratification — being willing to put in the work now knowing it’s not going to pay off for three months or six months or two years.” Tweet “Even Jeff Walker doesn’t believe his system is all you need to succeed.” 3. Jeff’s system will not work for many people Systems don’t work until you put them into place and implement.
It’s not sexy (or good marketing) to say that something is a lot of work but implementing Jeff’s system is a lot of work. It’s worth it, but it’s a lot of work. It will teach you how to put your well-made product in front of people by being generous. You still have to have a great product and get it in front of people.
Those aren’t small things. Producing great products happens after you have spent time learning. Experts create great resources. Is Jeff Walker (and his system) legitimate? I’ve never spoken to Jeff but I have some good friends that know him personally. I trust their recommendations.
They trust him so I trust him. Jeff’s system is legitimate and it can be done with excellence. The best current example of an expert utilizing Jeff’s system is. Why is Mike doing it right while so many others struggle to find traction using the system?. He spent years becoming an expert. Mike only teaches on things he’s had success.
He has a team helping him. Jeff’s system has a lot of moving parts and Mike was smart enough to hire the right people to help him implement the system. He adds value even if you don’t buy anything. Has incredible value. You’ll learn from it and you’ll be impressed by its quality. He personalizes the experience. The most dangerous thing you can do when you buy a system is not personalize it.
If you don’t your customers will know that you’re just plugging in the pieces, hoping the equation works out. You have to add your own personality to the process. He uses scarcity in a legitimate way. This is a nuanced element of Jeff Walker’s system but you can create scarcity and drive consumer behavior by opening and closing the purchase window. Mike does this in a legitimate way. When he closes the door it’s really closed. He does this with his on-line community Platform University and he’s doing with his latest project.
Some use it as a tactic but don’t really close the buying window. Mike closes the purchasing window and keeps it locked. He doesn’t sell often. You can read Mike’s blog and follow him on Twitter to gain a ton of great wisdom. That’s all free.
You can buy his book. That’s cheap. Most of Mike’s content is free. He’s not selling every time you open an email from him.
He’s generous and that makes buying from him easier. He’s tested it. Mike has learned to make changes to the system based on the preferences of his audience. He’s made the system work for his audience and his team. This is all on my mind because I’m working with Michael, and to promote Michael’s Best Year Ever course.
If you’d like to see an example of great pre-launch videos while learning a lot at the same time then. If you’d like to join me and Michael, along with our friend Dan Miller for a video chat next Wednesday when we talk about the Best Year Ever course Filed Under:, Tagged With:.
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